If you’ve read the first part of the guide, you must by now be aware of the basics of keywords as well as the importance of Website Health Check. Keyword density is another important aspect of Search Engine Optimization and will be dealt with in this article. Some more blunders in key words like keyword stuffing, spelling errors, cloaking, etc. revealed by a Website Health Check report are mentioned here.
Blunder 1: Keyword that is not relevant to the content:
Lots of people do this mistake in keyword research. The outcome of the keyword research must be that the final keywords must be 100 percent related to the website, together with low competition and higher search volume. But, most people in their attempt to balance competition and search volume eliminate sight of their relevancy of the keywords to the website.
Another probable flaw found in sites through a Website Health Check is keyword density. Keyword density is the number of times a key word repeats itself than the rest of the content. If the keyword density is low, it won’t create an effect on your search engines to register the word as an important component for the website. The standard ought to be approximately 4% – 7% of the entire webpage. Butif the keyword density is high, it results in”keyword stuffing” which we’ll discuss next.
Blunder 3: Having a high keyword density (aka) key word stuffing:
Keyword stuffing could be described as”the method by which a keyword(s) is too repeated in the webpage content to get a higher page ranking.” This is regarded as an unethical search engine optimization technique which may easily bring about the website being penalized by search engines. This process is also considered to be a part of Spamdexing (again dishonest!) . This will result with your website being banned from the search engine.
Blunder 4: What is the spelling ?
The key word research may supply you with a good pair of keywords to use on your site. But, as a result of silly mistakes and typographical errors, website health check folks make the word plural or perpetrate a spelling error. Search engines do not have the capability to look after the misspellings and alter them as necessary.
Blunder 5: Getting hidden text or key words (aka) cloaking
Cloaking will reduce your page rank to as low as zero or the search engine may easily ban the site. Cloaking is an unethical process of adding invisible articles in the site containing the keywords to get a higher position for questions in search engines depending on the specific keyword phrases. This could be done by creating the font color of this content like the background. Another form is by replacing the respective description used to characterize missing pictures with keywords. This may be unintentional due to a technical mistake. You know it. But does the search engine understand it is unintentional?
It’s possible to use a vast array of tools on the world wide web to find these blunders. Or, you can find a Website Health Check account for your website from any site providing SEO services.
Once you discover your site needs change, contact your site administrator to make the required alterations. More preferably you can approach your SEO vendor if you have one since they are more trained in keywords and other optimization criteria. Some of those blunders can cause more injury than others. Start your Website Health Check today!