SEO – Backlinks Provide Distinct Uses.

In search engine optimization (SEO), one of the most important things to do is acquire backlinks. Backlinks are just inbound links from other websites to your website. They are important for many reasons, but did you know that backlinks can serve different purposes? Below I’ll discuss the most important purposes for acquiring backlinks.

Indexing Frequency

Often people are very focused on the best way to obtain one-way links in order to boost a site’s Page Rank (PR) that they forget a very important purpose behind the backlink. Indexing frequency relates to how often a search engine spider visits a site. The only proven method for creating more frequent visits by spiders is to own a lot of inbound links. Because so many people know, the search engines arrived at your site by following links from other sites. The more links you have originating from other sites , the more often they’ll come. Therefore, in relation to indexing frequency, the more total links you have the more the spiders will come. What this signifies is that there is still reason to get as numerous “whatever” links as possible seo backlinks They don’t really have to be related, or one-way. Unrelated reciprocal links which can be’follow-able’will serve this purpose well. That’s not to say this really is all you want to do. (SIDEBAR – Look out for’no-follow’links. They are useless because the SE spider will not follow it. It serves no purpose for SEO. Always maintain your set of links and keep an eye those that CHANGE to no-follow later. This is the new trick; offer do-follow links initially, then change them to no-follow later.)

Page Rank

This concept is usually misunderstood. Google is the sole search engine which is why page rank matters at all. The important thing thing to understand is that Page Rank has little regarding where in fact the site will rank on the Search Engine Results Pages (SERPs). It is rather a cumulative ranking centered on other sites that connect to your site. Page Rank affects page rank. The more higher-page-rank sites link to you, the bigger your page rank can get. But… just what exactly? This doesn’t directly impact your SERPs. However, to build page rank you’ll need to locate quality one-way links that have high page rank. So with this purpose , specifically targeted links are necessary.


For the previous two purposes, related content is not so important. It is, however, extremely important in relation to SERPs. It’s regarding where your site ranks in the search engine for specific keywords. It is the ultimate goal of SEO in the first place. Having good links from sites with related content affects SERPs more than anything else regarding linking. Having one-way, contextual links work best with this purpose. A link originating from an “Authority” site of related content is supreme. Never mind all those offers to submit you to 1200 directories, or get 1000 blog comments and social bookmarks for you. That type of rubbish “may” help with indexing-frequency, but most certainly not SERPs. Only top quality links from related content sites will truly help your ultimate goal of stable SERPs top positions. Such links are challenging to get, but only some of these could produce a great difference.

So, when evaluating your SEO link campaign, you have to understand that you can certainly do several things so long as you understand the purpose of what you are doing. Acquiring a lot of random directory links and reciprocal links will increase spider visits. Seeking out high Page Rank sites can help improve your site’s Page Rank. And finally, acquiring valuable one-way related content links from established websites can help improve your SERPs. That’s all there is to it; easy, right? Not really.

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