Let’s say you place up a small business that offers really swell skateboards. You had been even savvy enough to market your skateboards on the Internet by creating a web site and getting help from a Search Engine Optimization business to aid your website reach leading ranks browsing engine results. To bask in your company’s advertising success, you play one of your keywords– buy really swell skateboards– on Google. What do you see?
Sure, you’re # 1 as it pertains to the search outcomes web site, however just on top of the link for your online site, you will find a small box that says, “Shopping outcomes for buy totally cool skateboards” and a listing of other sites that likewise sell skateboards. What happened? Did the SEO company do something incorrect? Why aren’t you placed first?
This occurred because, in 2007, Google followed a new algorithm that basically collated data from every part of Google’s search database. google keyword tool api This contained photo search, video search, and even Google Shopping. Which means apart from the website search that it normally does, it will even display results that it considers pertinent above your coveted # 1 spot.
Don’t hop off a bridge just yet. In the event that you select some of the links specified under “Shopping outcomes for… ” you’re likely to see that several them are from Amazon.com or something similar. Google Shopping isn’t a seller– it’s a comparison shopping engine, this means vendors use it to point people with their internet sites. So how will you do the same?
This method is called data feed management. It’s essentially providing a listing of your products and its rates to Google and letting them run their magic. In this manner, when someone searches on Google for truly cool skateboards, Google would are in possession of a listing of the skateboards that you offer and will include this within their search results. The same also concerns other comparison shopping engines like Shopzilla and Price Grabber.
However, simply submitting your product feed to the comparison shopping se would not guarantee a higher rank. Much like SEO, data feed management features marketing. Meta-tags, keywords, page titles– all of these Search Engine Optimization principles have their corresponding equivalents in the realm of data feed optimization. Starting the data would be too troublesome so right here’s an idea: hire a company that focuses on data feed optimization. They could understand exactly how to create your organization to the most truly effective with their data feed management skills.